Editing my Music Video

When editing my music video I was quite familiar with the how to use the editing software from my previous project last year.

One of the technique I used was transitions between my clips, these are important to ensure a smooth and effective video. The main transitions I used was cross-disolve, cross- blur, fade to black and fade to white this is because out of all of the transitions they were the most appropriate for my music video.

Transitions 

Another technique was the changing the filters of certain clips. I did this by going in to the clip adjustments and clicking video effects. The first filter I used was vignette, I used this during my animatic scenes so that it was clear that they were the animatics and the filter gave the shot an old style movie effect and it worked well with my final project.

Changing the filter

The second filter I used was sepia. I used this during the scenes with the girlfriend scenes and this was to show the differences between the lead singers time with his girlfriend and time with the band.

Changing effect

One of the final techniques I used was the precision editor. I used this to make sure that my clips fit to the song I have chosen especially for my animatics as they have many clips for one piece of film as it was very difficult to make sure that everything was kept in time. 

Precision editor

Locations

I decided to vary the location of my music video from outside to inside. I decided to film my band playing outside as it looked very effective and was easy to obtain.

The inside shot varied from the use of 2 living rooms, a dining room, a bedroom and the back garden again they were al easy to obtain but connected with the story and also are similar to what a new band would be able to afford on a budget.

Bedroom

Back Garden

Dining Room

Front Room

Front Room

Costumes and Props

Costumes

For the costumes in my video I have decided to opt for a more indie look even though I have classified my genre as punk the costumes worked well with the image I was trying to create.

From the images above, my costumes were very everyday wear consisting of jeans, hoodies and T-shirts.  I chose this as the audience will be able to relate to these clothes because they are available for them to buy.

Props

The props I used consisted of a drum kit and guitars as these are the main components of my bands song

In the scenes of the band hanging out, I used the props of a games controls and a pack of cards as these were easy to access and also allows them to just be their selves which is the shot I was aiming for.

Another prop I used was a red bus that appears in my animatic, I used this as it links with a specific lyric in my song. 

I have also used various props that link with specific lyrics or work with the scene I was trying to create.

Final Digipack

Album Cover

Insert

CD

Back Cover

Magazine Advert

This is my final digipack consisting of an album cover, insert, Cd, back cover and magazine advert.

As mentioned in an earlier post I had an audience feedback session where we chose the photo that would be used for my album cover- because they weren't looking at the camera straight on it followed with the title of their debut song and album.

The photo for the insert was chosen as it isn't too serious so it injects a bit of a comical atmosphere that was created in the music video.

The Cd itself, I decided that grey tone would go well rather than colour as the image itself again follows the song and album title but I didn't want anything to flashy.

The back cover was done purely for a humorous effect, the fence provided a good base to put the song titles on.

The magazine advert- the photo was chosen by my peers as it is from the same photo shoot that the album cover was from so this can create an association and a brand identity for the band. I decided to base my magazine advert off of a Paramore advert- they went down the non-convectional route of  doing a landscape advert rather than the conventional portrait, I believe that because it is out of the ordinary that my band will get more attention because of it. 

Final Cut

Here is the final cut for my music video ' Which Way To Go' by The Grifters. Hope you enjoy.

Magazine Advert choices

Similar to my album cover I have two choices for my magazine advert and I am going to hold a voting session with my peers.

Album cover choices

I have decided to have 3 sample album covers and then hold a voting session with my peers on which would make the most effective album cover.

Album cover 1

Album cover 2

Album cover 3

One of these will end up as my album cover but the other two photos, one will be used in my magazine advert and one will be used in my insert.

Rough Cut Feedback

I did a screening of my rough cut to my peers so that I could get feedback which would then help me to make any changes to produced my final cut. After the screening I collected the feedback made a brief summary of what they commented on.

• Overall the music video was a great media production and fitted well to the genre of music
• The use of the animatics especially the bus worked well. 
• The performance scenes tied in well with the song and shows them as a band.
• The scene showing the photos and the following when they are burnt were good
• The ending with the path complimented the lyrics
• At the end when the picture scene of the band was enjoyable
• However the lip syncing at the beginning could be a bit sharper.
• Also the fire scene maybe too long and could do with some scenes in between.

Taking this into account I can now edit my final cut based on these points to make a better project.

Rough Cut

This is the rough cut fir my music video Which Way To Go By The Grifters. I plan to show this to my peers and get feedback and find out if I need to make any amendments.