Target audience

After choosing my band I had to make a decision on the way to market them for the audience I am trying to reach. I decided that because the band are young and new to the music scene that the obvious choice of a target audience is around the young adult to mid twenties. Although I have choose to target that age group that doesn't mean that the band can't also provide for a more mature audience like bands such as Maroon 5. It is easier and more convenient to aim for the age range I have chosen as I fall in to that category and can use my own knowledge of what bands in the indie genre are doing now that aim at that age range. I want the audience to be able to really connect to my band on a personal level as well as a musical level and this can be done by the right marketing technique of making them young, fresh faced and entertaining.