Andrew Goodwin suggested that there are generic conventions of the music video this was taken from his book 'Dancing in the distraction factory'.
1. Different sub-genres of music have their own conventions.
2. There is a relationship between lyrics and visuals.
3. There is a relationship between the music and visuals
4. The demands of the record label will include the need for lots and lots of close ups of the artist to emphasis the image of the star.
5.There is frequent reference to notion of looking and particularly voyeuristic treatment of the body.
6. There is often intertextual reference (to film, Tv programmes, other music video and other popular culture)
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